.jpg)
Post:
Suki Palomina: De Paso at Luna Escondida
Published:
August 12, 2026
The story of Suki Palomina begins in northern Mexico, with the unmistakable sound of horses trotting and the daily rhythms of ranch life as its backdrop. At its heart: a restlessness about the accurate representation of Mexican culture and dress in a market long dominated by foreign brands that, from the outside, attempted to capture an essence that was never quite theirs to hold. Suki Armendáriz chose to build something of her own: a hat and accessories brand rooted in Mexican heritage. The years that followed brought original designs and patented crowns, revolutionary colors, superior materials and, above all, personalization and honesty as the hallmarks of Suki Palomina.
Six years of wandering and the arrival of new personalities — Javi and Adri — at the yellow storefront with large windows on Diez de Sollano y Dávalos 20 sparked a hunger to keep experimenting, one that led the brand to create the Hat Atelier experience. Suki receives you in person at her home studio and shares with you everything accumulated over 20 years of craft: history, materials, and form. An intimate and candid experience in hat-making. That same day, you leave with a Suki Palomina hat that is already yours because you have made it so, with the absolute certainty that neither Javi nor Adri, and least of all Suki, would ever let you walk out with a piece that does not look extraordinary on you and does not reflect who you are.
True to the restless spirit of its creator, the Atelier concept did not take long to reinvent itself, giving way to "De Paso": a traveling experience in which Suki Palomina combines the atmosphere of her eccentric workshop with the spirit of a different setting to share her masterclass and demonstrate her savoir-faire throughout the personalization process.
That the first destination was Rancho Luna Escondida was no coincidence. Both stories begin among stables, with the scent of hay and straw in the air. Today, both brands honor with equal conviction their Mexican roots, ranch life, and a contemporary sensibility that sets them apart. Their encounter was as natural as it was inevitable.
The camaraderie, laughter, and pours of the ranch's own tequila filled the Dos Caras Una Luna Speakeasy, the private room above the ranch's Caballerizas that served as the heart of this gathering. Suki's talk was accompanied by canapés prepared with ingredients from the organic garden and finished with drops of the olive oil pressed from Luna Escondida's own grove. Later, across the marble and stone tables, hat brims, hat bands, and pins began to appear: a small universe of possibilities through which each guest navigated until finding what would make a hat their own — one that, until that moment, had belonged to Suki and to her imagination. Hands, tentative at first but growing bolder with each choice, selected, combined, and transformed. The pieces changed hands, and with them, a little bit of history.
For one afternoon, the paths of Suki Palomina and Luna Escondida crossed among horses, olive trees, tequila, and hats. And while the moment is fleeting, what remains are objects that will hold memory, scents that will linger a little longer than expected, and the feeling of having shared something that could not easily be repeated in the same way. The experience will be available to those celebrating at Luna Escondida who wish to explore the history and craft of hat-making, and to those who simply want to discover, through it, a space of tradition that honors a culture both brands carry in their spirit.
