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Post:
San Miguel de Allende named World's Best City 2025 by Travel + Leisure
Published:
July 9, 2025
Few cities can capture a traveler’s soul with the intensity that San Miguel de Allende does. In 2025, Travel + Leisure once again placed it at the top of its prestigious World’s Best Awards in the Cities category, naming it—for the fourth time—the World’s Best City. This recognition is a testament to a community that has preserved its essence while evolving with authenticity and grace.
Designated a UNESCO World Heritage Site, the beauty of San Miguel de Allende extends far beyond its iconic neo-Gothic church and cobblestone alleys. What truly sets it apart is its ability to weave history, art, and hospitality into everyday life. According to Travel + Leisure readers, it’s a city that “has it all”: cultural richness, a vibrant culinary scene, singular architecture, and a profound sense of belonging that transcends tourism. San Miguel has an indefinable yet unmistakable quality—its magnetism.
This award—based on criteria like culture, cuisine, and hospitality—reinforces what thousands of visitors say year after year: San Miguel isn’t just a place to visit, it’s a place to feel. Wandering through local markets, attending an open-air concert, or sharing dinner on a terrace aren’t just tourist activities; they’re moments lived with a surprising sense of familiarity.
The World’s Best Awards 2025 were based on feedback from nearly 180,000 readers who participated in the annual survey. Each city was rated across categories including landmarks, cultural offerings, food, hospitality, shopping, and value. San Miguel earned a remarkable score of 93.33, standing out for its multifaceted character and authenticity. It ranked alongside global favorites like Chiang Mai, Tokyo, Bangkok, Jaipur, Hoi An, and Mexico City. “There’s history, great food, and you can walk everywhere… or take a taxi for four dollars,” one voter shared. Another summed it up simply: “The best city in the world.”
Yet, the magic of San Miguel de Allende isn’t limited to the historic center. Its charm also lies in what unfolds beyond its baroque façades—in the surrounding landscapes, in the thoughtful projects that honor their setting, and in spaces that reinterpret the city’s spirit. Within this context, Luna Escondida emerges as an extension of that very soul.
Nestled among hills and wild gardens, Luna Escondida doesn’t aim to replicate the city—it seeks to engage in a dialogue with it. Its integrated architecture, carefully restored spaces, and philosophy of intimate celebration reflect a deep connection to San Miguel’s identity. It’s here that many couples choose to begin a new chapter, drawn not only by the natural beauty but by a different understanding of luxury: one that honors the past, celebrates the present, and respects the land.
As San Miguel de Allende reaffirms its place among the world’s great cities, it remains a deeply personal refuge for those in search of meaningful experiences. A city that needs no introduction—because you feel its essence from the first step. And even after all its accolades, it retains its most precious quality: making us feel as though we’ve already been here… and that we’ll always want to return.
